附件：Syllabus_-_International_Marketing

附件： Introduction to Global Marketing

附件： The Global Economic Environment

附件：Social and Cultural Environments

附件：The Political, Legal, and Regulatory Environments of Global Marketing

附件：Global Management Information Systems and Marketing Research

附件：Segmentation, Targeting, and Positioning

附件：Exporting, Importing, and Sourcing

附件：Brand and Product Decisions in Global Marketing

附件：Pricing Decisions

附件：Global Marketing Channels and Physical Distribution